CASE STUDY

CASE STUDY

Orbit App Launch

Orbit App Launch

A launch-ready visual system for an AI productivity app across paid social, app-store storytelling, and short-form campaign content.

A launch-ready visual system for an AI productivity app across paid social, app-store storytelling, and short-form campaign content.

Client

Orbit Labs

Industry

SaaS · Productivity

Services

AI Visuals · App Launch · Paid Social

Timeline

36 Hours

Built to make a complex product feel instantly clear.

Built to make a complex product feel instantly clear.

Orbit needed a launch system that could explain a new AI productivity product without falling into generic SaaS visuals. The campaign had to feel fast, intelligent, and ready for paid acquisition from day one.

Orbit needed a launch system that could explain a new AI productivity product without falling into generic SaaS visuals. The campaign had to feel fast, intelligent, and ready for paid acquisition from day one.

Product Launch

Paid Social

AI Visuals

Short-Form

Challenge

A technical product needed a visual language people could feel.

Translate Orbit’s feature set into campaign visuals that communicate momentum, clarity, and usefulness across app-launch content, performance ads, and product storytelling.

Creative Direction

Turn productivity into a world of motion, orbit, and focus.

We built a visual universe around glowing orbital paths, deep violet interfaces, floating device compositions, and electric lime interaction details. Every image was designed to make the product feel active, smart, and easy to enter.

CAMPAIGN OUTPUTS

CAMPAIGN OUTPUTS

A visual system built for every campaign surface.

A launch kit engineered for fast testing and clear conversion.

A launch kit engineered for fast testing and clear conversion.

12

12

Campaign Frames

Campaign Frames

3

3

Creative Angles

Creative Angles

36h

36h

Turnaround

Turnaround

5

5

Ad Variations

Ad Variations

Deliverables

Deliverables

An app-launch system ready for product, paid, and social storytelling.

App-store launch visuals

Paid social ad concepts

Feature-focused UI compositions

Short-form video first frames

Product and device mockups

“Auralab turned our product story into visuals that felt sharp, modern, and ready to test immediately. It made the launch feel much more established than we were at that stage.”

Noah Bennett

Product Marketing Lead

Orbit Labs

Ready to turn one idea into a full campaign system?

Bring a launch, product shift, or brand moment into the studio. We’ll shape the concept, build the asset system, and make it ready for every surface.

Bring a launch, product shift, or brand moment into the studio. We’ll shape the concept, build the asset system, and make it ready for every surface.

Auralab

A premium AI creative studio for campaign systems, brand worlds, and launch-ready asset engines.

© 2026 Auralab. All rights reserved.

Built between strategy, taste, and machine speed.

Auralab

A premium AI creative studio for campaign systems, brand worlds, and launch-ready asset engines.

© 2026 Auralab. All rights reserved.

Built between strategy, taste, and machine speed.

Auralab

A premium AI creative studio for campaign systems, brand worlds, and launch-ready asset engines.

© 2026 Auralab. All rights reserved.

Built between strategy, taste, and machine speed.

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